About Us

Launched in 2020, ROC Co Brands was formed with a very simple set of goals.

Create a brand that makes everyday favourite foods, using high quality ingredients at everyday affordable pricing .

In July 2020, our Rocco Pasta range “Pasta per tutti” (pasta for everyone) was released. The range consisted of Penne, Fusilli and Spaghetti.

During a period that will go down in history for the COVID19 pandemic, the world came together to help and support each other through some of the most difficult times in our lifetime.

Everyday items like pasta were in short supply and food parcels were being offered to our most vulnerable people in Britain but producers couldn’t keep up with the demand.

We set out to release an authentic range of pasta’s that were affordable, available, and most importantly continued to help and support the British people and the most vulnerable.

We donate a minimum of 5% of all our profits to our amazing charity partners (see our Charities page).

In 2024 / 2025 we released our extended range of 100% recyclable boxed pasta as well as our new range of Mac & Cheese, 330g spreads, 50g dunkers, 400g tinned food and more new product development in the pipe line for 2025 / 2026